FMH Vibe (stylised as FMHvibe) is a community website with over 20,000 members – for the discussion and participation of the game Football Manager Handheld. Recently they have began to undertake a re-branding of the site, including the logo, and subsequently facilitating the expansion of the brand into other areas, possibly different games – under the “VIBE” brand. I will be working in collaboration with Declan Barry in order to develop this. My responsibility for this will be the conception and production of a new logo suitable for the new website, as well as being suitable for the community’s expansion into other areas.
After initial discussion with Declan, we agreed on some basic principals that the new logo design would need to follow;
- The logo needs to facilitate a differentiation in itself, between communities, however the foundation visual language needs to be consistent simultaneously.
- The logo needs to be recognisable as representative of the VIBE brand as a whole, in addition to the specific community the logo applies to.
- The logo needs to be versatile for use in different formats, across different platforms. Examples of this would include for print, t-shirts, advertising, larger artwork, favicons, avatars, as well as typical applications in website headers and so forth.
Coinciding with these design principals, we discussed the context that needed to be considered for a new logo design. We considered that it would need to match the style of the website re-design, which is still in an experimental stage. (FMHVibe, 2014)
It could be argued that this means the logo would need to be a fairly ubiquitous style, as well as the previously stated principal of the fact that the VIBE brand could potentially be expanding into other areas, reinforcing the point made that the logo needed to easily lend itself to other symbols being integrated into the design, other than that of FMH. Image courtesy of FMHVibe (2014)