To begin the design process I let my mind spill onto some paper, in order to get ideas flowing. I experimented with the concept of “vibe”, what the word itself portrays in a contemporary context as well as the literal meaning of it; “atmosphere of a place as communicated to others” (Oxford Dictionaries, 2014). I mused that it might expand to, the concept of a running thread through a community of like-minded people, a mutual foundation upon which people can collaborate about something – which is essentially what the website was currently, for the FMH game, and what it aimed to be in the future for fans of other games, based on discussions with Declan from FMHVibe.
To reflect this I experimented with the concept of providing some kind of aesthetic feature that would give the impression essentially of a running thread through the type. I looked at tessellation, of triangles behind the word however realised this may be hard to re-format for smaller spaces or at smaller sizes/with a single colour. To move on further from here I thought more about how vibe was used in marketing today – often to represent something active, fast, with a consistent pace, often attributed to sports brands. I considered a bubble-extrusion type of font to recognise this however I felt it didnt work the VIBE brand in this instance due to the risk of correlation with sports, which was not what it was about. Additionally I looked at a reasonably standard typeface for the bulk of the design – with a symbol linked onto the tail of the “e” at the end, in a more contemporary/clean style.
This did work initially, however created extra difficulties in not only finding symbols to represent other games/communities, but finding symbols that could easily and smoothly be linked to the word.
I submitted the design at its current stage to FMHVibe for feedback and it was met with praise overall, for the “vibe” section of the type in particular as well as general aesthetics and type choice, however there were reservations about the implementation of the symbol context. I plan to address these in the next update by discussing with Declan how it might be remedied, as well as consider different formats that would need to be worked with, and a logo for the standalone VIBE brand, without any associated game or community.