Having submitted my previous design for feedback from Declan and others from FMHVibe, We discussed possible improvements for the design in general, as well as specific conversations related to the consistency and flexibility of the design for adaptation to other formats. I changed the symbol in question to a tie, by request of Declan as this better represents the game Football Manager Handheld. A football is potentially ambiguous in the sense it could represent many other football, or even sports games in general – whereas as Declan pointed out, a tie was considered to be much more representative of the game. An inherent knowledge of the subject and better research in the planning stages of my design could have solved this. We also discussed a draft Declan had mocked up to describe the type of composition he was considering for the logo, as seen below (FMHVibe, 2014)
I moved the symbol to the front of the text and removed the extended tail as a result – dropping the concept of a linked symbol in favour of aesthetics and adaptability. Having done this I produced a variation of the logo, for Gran Turismo (Sony Entertainment, 2013) and created some varying sizes and formats to submit back.
To reflect I feel that this approach works very well, and due to the low amount of different colours, the smaller versions work just as well despite their size and the presumed intricacy of incorporating a brand logo into the hexagon. I produced shortened versions to see how well a minimalist approach would represent the game still. I submitted these versions for feedback to FMHVibe.