As I approached the final stages of the process, myself and Declan were in much more frequent discussions about the final outcome of the logo(s). The feedback for work completed so far was positive; “Brilliant development on the initial drafts, covers all bases with the favicon and branding in general”, and so I accepted the designs, moving onto the design for the VIBE standalone logo.
I planned to adapt the VIBE logo from the current designs for individual games, and essentially remove the specificity the current designs held due to the symbols and type. I thought carefully again about what the word “Vibe” was standing for, especially in this context. I experimented with some designs, expanded to become separate logos from the previous ones, yet retaining characteristics such as the hexagon, while introducing new ones such as the type, or individual letters, intersecting the hexagon as part of the composition – intended to represent the concept of “Vibe” as a brand, and what the expansion from FMHVibe was aiming for, as discussed.
I submitted these designs so that we could discuss them. We both liked the bottom two, however there was concern that #4 may lose clarity at smaller sizes – as was potentially the case with #2, in addition to losing the smooth, connected style of the previous logos, and thus was potentially lacking consistency, however may have been a good design in another application where the difference in the “E” would not be so important. We were both particularly fond on #3, due to the concept of the type literally running through the hexagon – which had already been visually declared as a representation of the game in question, wherever the logo might be. Thus arguably the visual metaphor of the VIBE brand being threaded through, and holding together a community of people, was upheld. A similar effect was given in design #1, which is the one we chose to develop.
One of the main issues with the logo was that, while it identifies clearly with the previous game-specific logo’s, which are all inherently related to their subject, this one did not. In order to relate this design to what the VIBE brand was about – gaming – I needed to incorporate a related theme into it somehow. We discussed the idea of a controller, as Declan had already made a draft of this concept.
However, I felt that it could not easily be incorporated into the logo I had created without distorting the composition or causing an imbalance with the size and style of the type. I developed this idea regardless, and thought about symbols/parts of a controller that were native to the gaming community, and instantly recognisable to anyone – such as the A and B buttons that have been in use since early consoles.
I felt a potential risk with this design would be, once again, the chance of losing clarity as the logo is resized, as well as the fact that A and B buttons are biased towards some consoles or devices more than others. Additionally, the A and B buttons are often represented by colour specifically, which was a weak link with this design should it be rendered in a single colour, as shown above. I continued to muse about recognisable parts of gaming history, and incorporated a d-pad design, used in various consoles (with varying application sometimes), which I felt was more of a responsible design choice, yet still instantly recognisable due to their shape alone. I experimented with colour also for the purpose of display, although I plan to leave colour until different websites are launched, in order to properly match the palette to that of the website. I also will re-create the logos in Illustrator to create true vector files, which are much more useful for web and other digital applications, as well as being the industry standard – hence the images shown here are with a slight quality loss.
I added a subtitle also, after more discussion with FMHVibe, at Declan’s request. Doing so I feel makes the logo more suitable for use at the header of a website or in print/advertisment, somewhere where there is not so much context provided as to what the logo is for.
Thanks for reading, let me know what you think in the comments! Be sure to check out Declan’s work at http://declanbarry.net/ as well as the FMHvibe community at http://fmhvibe.co.uk/community/ – a big thanks to both for the use of images and other assets in these posts!